Samson Trading Company – Analytics Dashboard
About the company
From rubber products, chemicals, yarn and tapes to adhesives and footwear/textile ink, Samson Trading Company has been providing local and international raw material and accessories to the footwear industry since 1978. At present they are focused on distributing and selling footwear and apparel products, and maintain several local agencies for overseas distribution.
The Challange
The management team at Samson Trading Company needed a way of monitoring their top KPIs when it comes to Sales. They were generating reports for this purpose but it was time consuming.
The Solution
Customized dashboards were built for the Management team centered around their KPIs. Each KPI was captured in a widget which provided the team with the insights they needed when it comes to the sales performance of their products, categories and sales team.
The Result
The Management team now make important sales related decisions based on the insights retrieved from their dashboards. Sales meetings are also conducted using this solution as it provides real time information.
Business Benifits
- Real-time customer analytics
- Performance management
- Optimize sales activities
- Enable forecasting
